Who Am I?

I was a late bloomer. All through my 20's I couldn't decide what I wanted to be when I "grew up", because I wanted to be everything and nothing at the same time. Then, social media exploded onto the web and I fell in love.

After years of changing majors and moving in an out of college, I started all over, buckled down and as a single mother of two children - working full time and attending school part time - I finished a dual bachelors in marketing and business management. It was the LONGEST five years of my life, and I celebrated hard when I got that treasured piece of paper that said I won.

I've created and managed a social media presence for several different industries across the web from real-estate agents to dental empires. Setting up and creating social media accounts is probably the easiest of tasks. Making it WORK - that is, creating and implementing a strategy - is where the hard work and dedication comes in. If you want to be successful in social media, prepare to invest a fair amount of time, typically four to six months, before you will start to see results.

Many potential clients erroneously think that social media is inexpensive and easy. Actually, social media, if done correctly, can be very time-consuming and expensive. Finding your audience, solving problems, deciding on content, creating a plan and scheduling content are just a few of the things to be considered before launching your social media presence.

Betheny Green
Reputation Equity Manager & Social Media Strategist